Plan Structure Results

Plan Structure Results

Plan Structure Results

2015 is here now. Are you prepared for what’s coming?

What’s Your plan?

How have You structured the year to come?

What are the results that you are expecting?

 

If you don’t know where you are, how can you know where to go?

It is vital for your business to set up goals for both the ner future and what’s going to happened over time. If you don’t do that, then you have great problems with laying out a strategi on how to grow and expand. You might have great plans and actions, but if you are unlucky, they won’t help you. The problem is, they might even harm your business in the long run.

What you need to do is to take a good look in to your business and analyze where you are. It’s not to determent if you are doing well or not. It is to understand where you are. Both in your economy and product or services you provide.

When that’s done, look at your end goal. Compare and see what’s missing och if you are doing things that you didn’t plan for in the beginning. If you don’t have that end goal, now is the time to set one up.

Just to simplify what I’m talking about. Imagine you are in a very big and dark room. If I provide you with a map, showing where you can find the exit, will you find it? Perhaps with some luck you will, but if you don’t know where you are, how can you tell where to go? But if I also show you where you are on the map, then it will be much easier for you to find the exit. Right?

So what I’m saying here. It’s great everybody talks about setting up goals for the year to come, but almost none are talking about identifying where you are. I urge you to do that now. Find out where you and your business are and then compare it to your end goal. From that you can create a plan for 2015.

Do that now, and I’m positive that your business will grow during 2015.

 

Happy New Year To All Of You

 

P.S

If you need some more assistance and a community that will help you, then consider to look in to JV FOCUS

 

Real Case Studies | Improve targeting of videos

The story of Invite Media combines technology, innovation, and entrepreneurship at its best.  Invite Media, created by Nat Turner and Zach Weinberg in 2007, originally set out to develop algorithms to enable web sites and internet advertising networks to improve targeting of videos and video advertising to internet surfers.

In 2008 Invite Media shifted its focus to developing algorithms that deliver web display ads to targeted markets (display advertising). In June of 2010 it was bought by Google, and its technology has evolved to a point where online advertisers and ad agencies deal simultaneously with multiple online ad exchanges to place real-time bids for display ad space which will optimize their display ad campaigns.

video advertising

The Process Real time bidding (RTB) technology enables advertisers and agencies to tailor their bids on an impression-by-impression basis, based on their own data, when bidding on websites that make their ad space available through advertising exchanges.
As Nat Turner explained in a recent interview in Advertising Age:  “One of the biggest things is that now it (the process) is transparent.  Now the advertisers can come in and say, ‘I can access 12 exchanges by creating one line item in Invite Media’.  Before, they would have to make 30 phone calls, employ 20 people, emailing ad tags back and forth.  Asking, ‘How much inventory do you have?’  All this back and forth.  In Invite, you just create a campaign, and you can see what’s available and press go and it’s done.”

Turner explains it this way:  “Our system asks, What are your budgets?  What’s your max bid?  What’s your targeting?  What’s your flight dates?

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