One of the reasons why so many people are able to operate successful businesses online is due to the availability of useful online tools that do a tremendous job of automating certain business processes – like customer relations. Keeping in touch with customers and leads is a critical task when running a business and leading email marketing service AWeber functions like a mini-customer-service relations army!
From capturing names and email addresses to providing professional quality newsletter templates, AWeber makes the smallest of companies look like the largest with automation that can be customized to reflect the uniqueness of your business and your customers.
This guide will show you how to get started with AWeber and to initialize your own customer relations strategy using email.
What is AWeber?
AWeber is a software program that automates the process of collecting customer lead information and communicating with those leads to support increased sales. Access to this software is made possible through a subscription that you can purchase on a monthly, quarterly or yearly basis. Prices start at $19 per month and increase based on the size of your list.
The Benefits of AWeber
Think about the work that would be involved if you did not have an automated service like AWeber to manage your communications with leads and customers. You’d have to manually record the names of anyone who was interested in your business.
You then would have to collect all the names from your contact form database (or slips of paper!) and draft a letter to each to thank them for showing interest in your product or service. You’d then have to figure out the timing for contacting each person for a follow up as that would depend on when they signed up for more information.