Placing Profit Centers In Your Free Report

Placing Profit Centers In Your Free Report

Placing Profit Centers In Your Free Report

 

Free reports are hot items today among Internet marketers. Most of the very savvy ones have discovered just how valuable a free report can be and how it can serve to help build those all-important opt-in lists. Free reports do help to build opt-in lists, that’s true, but they can serve other purposes as well.

A good free report is something that your average, garden-variety Internet surfer actually seeks out all by himself. You never have to beg people into taking free stuff.  When a surfer is looking for information on any given topic, the first thing they usually look for are free reports on the subject. People do pay for information but only after they have gotten the free information first and are looking for more specific and detailed information. One thing that you can absolutely count on, though, is that people will download and read free reports if they are interested in the topic of the report. That’s a given.

So, the next question is how do you get the most mileage out of a free report? After all, that ‘free’ report is only free to the people who download it. It sure isn’t free for you, the marketer. You have spent time, effort and energy writing it yourself or you have paid a ghostwriter to write it for you so you need to get something back, right? Yes, you do need to get something back and that’s what we are going to talk about.

 

The first, and maybe the most important thing you get, is the name and email address of the person who downloads your free report. That is usually the main object of producing a free report, after all, but you benefits don’t have to stop there. There are other ways to profit.

In a free report, you can strategically place advertisements for your affiliate products or even for your own products. Now… the free report cannot be a blatant advertisement… hat is just not acceptable but that doesn’t mean that you can’t place links to products or services that you will make a profit on, does it?

You do need to use good judgment and possibly some restraint in placing links to products and services that you can profit from. Remember that the people who have downloaded your free report didn’t expect nor want to get yet another advertisement. They intended to get information and information should stay the main focus in your free report.

You can add links to products and services that you make a profit on but only within the context of the information being supplied to the reader. For example: if within your report you are discussing the importance of providing a dog house for a dog, you can include a link to a dog house product that you will make a profit on. What you can’t do is expound on the virtues of the dog house that you will make a profit on.  In other words…you can’t advertise it.

Another way that you can make your free report even more valuable to you is to sell advertising space in it to other Internet marketers.

Paid advertising needs to look like paid advertising, however. It should not be disguised to look as though it is a product that you are specifically recommending in your free report. It really isn’t surprising that people expect to see advertisements. It’s true. You really expect to see advertising, don’t you? Others expect to see it as well and it will not aggravate those who download a free report if the advertisements look exactly like what they are…advertisements.

The amount you can charge for advertising space in a free report varies with the report and the size of the circulation it will achieve. A long report can generate a larger advertising charge than a short report. A report that will be downloaded thousands of times can bear a larger advertising charge than one that will only be downloaded a few hundred times.

Advertisements can be shown as sponsorships. Example: “This free report is sponsored by” just above the advertiser’s logo. This kind of advertising is less annoying to a reader and puts the advertiser in a better light than just an advertisement.

Remember, however, to hold your advertisements down to a very reasonable number… even if you list them as sponsorships. Too many advertisements make a free report appear to be nothing more than a cheesy way to slip advertising in disguised as something other than what it is…and people really hate that.

There is even one more way in which you can profit from a free report. You can provide a capture method so that you can collect the names and email addresses of those who have not yet downloaded your free report.

You can give your free report a viral quality.

For example: You can use a quiz in your free report and have the answers posted on your website. Quizzes are by nature viral and those who download your free report will be more likely to pass them along to their friends if there is a quiz included.

Each visitor to your website is a potential customer or, at the very least, a potential member of your opt-in list. Another way to give your free report a viral quality is to include coupons that provide dollars off on a product or service that would be of great value to those who download the report as well as to their friends, family and coworkers. People love coupons!

Each of these techniques to add to your opt-in list or increase your potential for profit from a free report by selling advertising space or strategically placing links to products and services that you profit from or by giving your free report a viral quality is worth your time and effort to investigate and put into action. Free reports are only free to those who download them…they are supposed to make money for you.

How do you work with your’s?
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How To Write Your Own Free Report In 60 Minutes Or Less

Write Your Own Free Report In 60 Minutes Or Less

Write Your Own Free Report In 60 min

Free reports are big now days on the Internet. It’s a bandwagon that many Internet marketers are jumping on simply because it works.

People jump on the “Information Super Highway” that is the Internet because they want and/or need information about all kinds of things. People seek out free reports about subjects that will make them feel better, look better, become more proficient, or solve a problem for them. Reports can take many forms but no matter the form, a report is simply a writing that provides information about a specific subject.

Writing a report doesn’t have to be a time consuming task. A short report can be written in as little as one hour or less provided the writer has access to sufficient information on the subject and since the Internet really is the “Information Super Highway” information on almost any subject is readily available.

First, let’s discuss writing a free report from ‘scratch’.

The first thing that is required for a report is, of course, a topic.

The topic that you choose to write a report on should be one that is directly related to the topic of your website or of your free membership site. The people that you will give your free report to must be interested in getting the information that will be in the report.

Choose a general subject first and then narrow the general subject down to a specific point or two. In order to choose a great topic, you can listen to the members of your own free website or visit blogs and forums that relate to the products and services that you sell.

Once you have settled on a topic for your free report, the next step is to gather information that is related to that topic.

This is a very easily accomplished task. Use your favorite search engine and plug in key words to find information about your topic. Usually the problem is too much information rather than not enough. You are going to have to sift through and consolidate information but if you have narrowed your topic down far enough, it won’t be all that difficult.

 

Outline For Your Free Report

The next step is to write an outline for your report.

You need organization and form. An outline supplies both. If you are trying to write a report within one hour, the best thing is to keep your main points to only three. Three well-discussed points are better than a half dozen that are only briefly touched upon. Once you have organized your research and written an outline, it will take you less than half an hour to type up a five or six page report.

The second way to produce a free report in under an hour is to download one that is already written from a PLR (Private Label Rights) site. There are many such sites that are available on the Internet. You will have to be a member of a PLR site to download reports from the site. Memberships in these sites are usually rather inexpensive and they provide you access to a lot of material that is almost ready for you to use.

You will still need to do a lot of rewriting on the reports that you download and if you download articles that you plan to consolidate into a report, you will need to make a good outline of your report so that the information will be presented in a logical sequence.

You can either download a report from a PLR site or several articles that contain the information that you want to include in your free report and combine the articles to make one longer report. All material that is downloaded from PLR sites should have at least some rewrite done before you use it on your own site, anyway.

Rewriting is easily and quickly done. There is even software that will accomplish part of the rewriting task for you but if you use this software, be sure that you carefully read it to check for grammatical errors and to make certain that the finished product actually makes sense.

Yet another way to create a report in an hour or less is to download articles from free content sites and then combine and rewrite the information that is in them. The articles that are on free sites must be rewritten extensively.

The purpose that the authors of those articles had for placing them on sites for free use is to get credit for having written them. These articles can be used as reference but they may not be reproduced word for word.

A word to the wise: Always check the accuracy of statistics or facts that are included in articles downloaded from free sites. You can use the basic ideas of these articles as well as the facts that are contained in them but you must NOT reproduce them without giving credit to the author… that is plagiarism and it is a crime.

Again… consolidating articles into a report requires that you make a good outline before you begin.

There is one more way that you can achieve getting a free report produced in an hour or less but in this case you won’t be the one doing the writing. You can hire yourself a good ghostwriter to write your free report for you. All you will need to do is to provide this ghostwriter with the subject and the material that you wish to have included in the report… not the actual material but the subject matter.

The entire process will take less than one hour of your time. You simply contact a ghostwriter. 

The only thing you have to do after you order a report is, when you receive it, you read it and then you pay the ghostwriter. The report then belongs to you. You can list yourself as the author and do whatever you choose to do with it