One of the reasons why so many people are able to operate successful businesses online is due to the availability of useful online tools that do a tremendous job of automating certain business processes – like customer relations. Keeping in touch with customers and leads is a critical task when running a business and leading email marketing service AWeber functions like a mini-customer-service relations army!
From capturing names and email addresses to providing professional quality newsletter templates, AWeber makes the smallest of companies look like the largest with automation that can be customized to reflect the uniqueness of your business and your customers.
This guide will show you how to get started with AWeber and to initialize your own customer relations strategy using email.
What is AWeber?
AWeber is a software program that automates the process of collecting customer lead information and communicating with those leads to support increased sales. Access to this software is made possible through a subscription that you can purchase on a monthly, quarterly or yearly basis. Prices start at $19 per month and increase based on the size of your list.
The Benefits of AWeber
Think about the work that would be involved if you did not have an automated service like AWeber to manage your communications with leads and customers. You’d have to manually record the names of anyone who was interested in your business.
You then would have to collect all the names from your contact form database (or slips of paper!) and draft a letter to each to thank them for showing interest in your product or service. You’d then have to figure out the timing for contacting each person for a follow up as that would depend on when they signed up for more information.
If you had only 2 people signing up a month that might be manageable but hopefully you want to create a thriving, profitable business and that usually requires a lot more than 2 prospects a month. Ideally you want to be getting several prospects a day! Can you imagine how impossible it would be to create a system yourself for maintaining communications with dozens of new prospects a week?
This is why the automated email marketing service provided by AWeber is so invaluable. With AWeber your prospects will be automatically added to a secure database that you do not have to maintain. You also don’t have to manually respond to every new subscriber to your list. Everything is automated.
Once you set up your campaign you can then sit back and monitor the results provided to you via AWeber’s measurement reports which can tell you everything from what percentage of your list opened your email to which subscribers clicked on the links you provided within your email message. With this kind of knowledge you can edit and adjust your email marketing strategy to better fit the interests and motivations of the people who’ve subscribed to your list.
With AWeber you can be a one-person marketing machine able to launch a professional marketing campaign using the power of email and effective communications to convert prospects into paying customers.
Setting Up Your Campaign
The process of setting up your email marketing campaign in AWeber is fairly straight forward. After you’ve registered and paid for the service you’ll be provided with log in information. Each time you wish to create a campaign you will need to log into your AWeber account.
At the top left hand side of the page you’ll see a link that reads: “Create and Manage Lists” – you’ll want to click on that link.
After clicking on this link, you’ll come to a page that will list any and all lists that you currently have. To actually create your new list you will then have to click on the bright green button at the top right hand side of the screen that says “Create New List”. You’ll then see a screen that provides fields where you can give your list a name and a description.
You’ll have to choose a name that is unique and not currently used by any other AWeber customer. The system will let you know whether or not the list name you choose is available. The name must be 15 characters or less. The description you add will be a description that your subscribers will see if they unsubscribe from your list.
AWeber also allows you to list the name and email address you want subscribers to see in the “from” field of the emails that you’ll be sending to them. You’ll be pleased to know that your email won’t have some automated sounding return address but instead will have the name and return email address of your choice.
Under the “Contact Address” section you are required to put an address for your business or organization. This must be a valid address and is a requirement of the CAN-SPAM Act. The CAN-SPAM Act applies to all commercial messages and it is a law that spells out the rules for commercial email. It also establishes requirements for commercial messages and gives recipients the right to have you stop emailing them.
It would be a good idea for you to consider using a commercial P.O. Box address (and not your personal address) in order to protect your privacy.
You’ll then be given the option of informing AWeber where you’d like to receive information about new subscribers or new unsubscribes Enter your name and email address in those fields.
Then save your settings.
Can You Have More Sales, Too?
Helping over 115,000+ businesses like yours raise profits and build customer relationships using AWeber’s opt-in email marketing software for over 10 years.