How To Use AWeber to Your Advantage (part2)

AWeber - Email Marketing Made Easy

This is part two in my guide on how to use AWeber. If you haven’t read part 1 yet, click here to read it.

STEP 2:

Let’s continue to go through how to use AWeber and make it work at it best for you.
You’ll then be automatically taken to a section that allows you to apply your company branding. Before we explore the branding options let’s look at what’s happening during your set-up process.

AWeber - Setup wizard

At this point you’ll notice at the bottom of the page that you’ve completed a certain percentage of your set-up tasks. Based on the example in the image above 34% has been completed at this point.  While you have step by step guidance in this report, you can also view one of AWeber’s videos and the link will be at the bottom of the screen (see image above).

AWeber allows you to customize the pages that will be shown to your subscribers using your own logo/branding artwork.  When you click on the dark box with the text “Please Upload Your Logo” a dialogue box will open up that easily allows you to upload your image.

 

STEP 3:

Social media is of course a standard part of any progressive marketing initiative today and AWeber makes it easy for you to use social media to help boost your email marketing campaign. You can connect AWeber to your social media profiles on Twitter and Facebook.

By allowing AWeber to access your profiles on these social networks, AWeber will automatically post updates (as your profile) whenever you broadcast a message to your subscribers.  We’ll learn about broadcasting a little later on.

STEP 4:

One of the benefits of a using AWeber to facilitate your email communications with leads and customers is that it enables you to build a list of people who are interested in your information. How this is achieved is by requiring new subscribers to take an active step to confirm their registration on your list.  This is called a “double opt-in.”

It’s a double opt-in because your subscribers have to indicate twice that they are interested in joining your list – first when they submit their information through your web form and second when they receive your “confirmation message.”

At the top of the page you’ll see “Your Confirmation Message” this is the work screen that allows you to create the email that will be sent to your subscribers after they complete a web form that opts them into your list (we’ll talk about web forms later).

AWeber - Confirmation Message

 

Your subscribers will receive in their inbox and email from you that says “Confirm your Subscription.” You can edit that subject heading to something more creative or enticing if you wish.

Click on the dark “Edit Subject” box to edit the email subject area.

Determining what to say in the first paragraph of your first email to subscribers on your list can be a daunting task especially when dealing with a topic that is not about your niche but about the tool AWeber. Not to worry – AWeber provides you with an opening introduction paragraph that can be edited – see below:

We received your request for information from the [your list/company name] group.  Before we begin sending you the information you requested, we want to be certain we have your permission.

Below this opening paragraph AWeber will provide the link that must be clicked in order for the subscriber to be confirmed. It’s not necessary to edit that section.

At the end of this email you can insert a signature that might include your name, your company name and a tagline – or really anything you choose as a closing. 

AWeber - Success Page url

 

AWeber also gives you the option of having your subscribers directed to the URL/website of your choice. If subscribers have been promised a gift (e.g. a free guide or tips sheet, etc.) you can provide the download link in the “Success Page” URL field.

At this point your list has now been set-up on AWeber.  Your next step is to create the web form that will allow visitors to your website to easily give you their contact information (ideally name and email address).

Part 3 will come soon. Make sure to bookmark this page and share it on FB to your friends.


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