How to Get It Done Even Though You Don’t Know If You’re Doing It Right
Even Though You Might Be Making Mistakes.
Even Though You Are Following a Less Than Optimal Process.
I’ll never forget writing my first newsletter.
It took forever. I never dreamed I’d be able to do
The first time you do anything, it’s like pulling teeth.
Sometimes you sweat bullets. You feel like you’ll never
get it done. You make lots of mistakes. You feel uncertain about every little detail.
This is what STOPS most people from HAVING their own info
products. They let doubt, fear, indecision, and uncertainty
stop them from getting it done.
Yet, this IS the path to having a great year. Finding a way
to get it done anyway. Because it DOES get easier. It really
By the end of the year, you will either be trading your own
personal time for dollars. Or you will have a product of your own
that you can trade for dollars.
Once you learn the process, you can bang out new products in a
week or two. Maybe even less. But to get to that point, you have
do it 3, 4 or 5 times. And the first few times will be tough.
Hard. Almost like pulling teeth.
That’s life. It’s called a “barrier to entry.” It’s what STOPS
people from doing it. Which is a good thing. Because if everyone
did it, the opportunity would be greatly reduced as I explained
in Red Factor.
What I CAN tell you is it gets easier.
The first newsletter I wrote took almost a month. The second one
took something like two weeks of sheer agony. The third took
a little less time.
Soon it was a week, then three days. Then a day or less.
Don’t get me wrong. I still find those four to eight hours
difficult and even agonizing at times. But at least those
feelings only occur over four or eight hours and not a month!
My first products sucked. They took forever and weren’t easy.
I made a bonus video where I showed a few of my first info
One was a booklet on “How to Avoid TV Repair Ripoff.” I spent
six months or so working on it as I recall. Whew!
Here’s something I want you to understand: You WILL feel
UNCERTAIN when you do your first anything. You won’t have all
The people who make it plow THROUGH uncertainty and do it
anyway. Others let it stop them.
Now, my Product Dashboard is an uncertainty reduction process.
I try to remove a LOT of the uncertainty. But you can’t totally
eliminate it. You have to plow through it and get things done
anyway — even though you are uncertain. Even though you’re
unsure. Even though you don’t know if you’re doing it right.
Even though you might be making mistakes. Even though you are
following a less than optimal process.
You do it anyway.
It gets faster. It gets easier. It gets simpler. It becomes
less painful. It can even become fun. Although I can’t say
I’m at that point. I don’t wake up in the morning and go,
“Oh boy, instead of shopping today (like I do almost every
day) I’m gonna create a product!”
I don’t do that.
I’d rather be shopping. Rather be at a coffee shop or bookstore.
But the whole process DOES get easier and simpler.
What’s more — is SURE beats working 8 hours a day at a J-O-B.
You work once on a product and get paid over and over and over
on it. Instead of working 8 hours and getting paid for 8 hours.
What I offer you is an uncertainty reduction process called
“The Product Dashboard.” It helps but doesn’t totally eliminate
the fear of screwing up, fear of making mistakes, fear of feeling
or looking stupid.
THOSE are the reasons most people don’t have info products.
THOSE are the emotions and feelings you have to overcome.
If you’re really struggling with that, if you’re the kind of
person who knows WHAT to do and HOW to do it but you don’t
just DO IT, then I highly recommend Anthony Robbin’s 30-Day
Personal Power Program.
Yeah, that’s the one. The one he used to pitch on late night
TV. You can even buy it on Ebay.
It will give you that kick in the tail end you need to get
it going. I highly, highly recommend it.
Why? Because at the end of the day you either trade your
time for dollars or products for dollars.
And trading products for dollars is a lot better choice.
“The King of Step-By-Step Internet Marketing”
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.” If you’d like to get on his
mailing list and receive tips, articles and information
about online marketing, visit: The Amazing Formula