Plan or Planning?
Do You Have A Plan, Or Are You Planning?
I will elaborate a bit about what I have talked about in the previous post regarding how to use a tool that you already have when planning for your business. The tool I talk about is just a simple Powerpoint slide, a Keynote slide or Impress from OpenOffice. The last one is free in case you haven’t got any of the other. But to be honest, a paper, pen and a ruler works just great for this!
Take a look at the image above. This is one of the reasons I have talked about that you need to find out where you are and where you want to go. Your starting point and your goal. Your goal can be the goal you have set for this year, for the ultimate end for your business or just for one important task you need to to. But I will, for now, simplify this to talk about the goal you set for this year.
The white line in the middle exemplify the straight way from Jan to Dec. Everything works as you wish and nothing comes between you and your goal. Awesome! This is something everybody wants.
But very few experience that.
Most of the time, things come between you and your goal. This can be anything. When that happens and you have a plan and choose to stick to it, you will loose tempo and, if unlucky, time and money. It’s like if you have looked at a map one time, decided how to go to reach your target and during the walk notice a wall in the middle of the road. Your plan is to walk straight on the road, but you can’t do that now. There is a wall there. You now have to find out what is the best way to pass that wall. Go left or right? Climb over or dig under it? What is the best way? When you are trying to figure that out, you are actually making an new plan on how to reach your target. You are indeed planning while facing the obstacle.
This will take time, and you will probably miss whatever you intended to reach at your target.
What if, as I try to illustrate in the image, you did think about possible obstacles that could occur before getting away. I know you can’t find out all of them, but I’m sure you can find several. The stars illustrate such identified obstacles and alternative ways to pass them. The focus is always to come back to the white line.
Your plan needs to be updated all the time pending on where you are and on what colored line you are traveling on. It’s an ongoing planning procedure. Well, that must be a very hard job you say. Well, if you do a thorough work in the beginning, identify as many obstacles as possible, it won’t be that hard. The planning part might just as easy as look out from the train window and read on the plattform, telling you where you are. Then you know what to do. At least in the bigger picture.
I hope I have made this a bit understandable and emphasized the importance of identifying where you are, where you want to go and also how to deal with obstacles that may turn up during your ride.
My motto is Plan Structure Results. And this is something I will continue to talk about in coming posts here.
Next time I will mention something about phases in your journey towards the goal you have setup.
But until then, If you haven’t identified where you are, set up your goal, then do that. After that, try to find out possible obstacles and ways to deal with them before they occur.
If you have any comments or questions, please post below. And I’d appreciate if you share this post on FB or any other media so your friends can read.
Plans Is Nothing, Planning Is Everything
This was something Dwight D Eisenhower said and you can find several quotes from well known people through the history. Why am I writing this? Well, yesterday I talked about setting the stage. Or that you have to find out where you are before trying to plan where to go.
Have you done that yet? If not, please read that post once more and do that before trying to create a plan. Your plan might be the best possible, but perhaps, if you are unlucky, directs you in the wrong way.
When you are set it’s time to take the next step. Make a plan. You have to find out the path that will take you from where you are to where you want to be later on. This is something that’s easier said than done. You will find that there are several roads to success. All pending on your state of mind, your knowledge and how you del with all the influences that affect you from external persons and media.
I can’t tell you exactly how to create your ultimate plan here in this post. The only one that can do that is you and only you. And I can promise you that you won’t be able to create THE PLAN the first time you try.
What I can promise though is that if you don’t plan, you won’t get anywhere. Then plan you create will have to be changed several times during the path to your end goal.
And that brings me back to the heading; Plans in nothing, planning is everything! It’s not the plan in it self that are the most important here. Is the ongoing planning. Time after time you have to stop, identify where you are, compare with your end goal and see if you are on the path or if you have to oversee you plan and do changes that will redirect you towards your goal.
Plans are of little importance, but planning is essential
This is one more quote that emphasize what I’m trying to explain here. Don’t forget this if you want to grow your business and bring it to the point you want it to be.
In my next post I will illustrate how you can use a very good planning tool to mitigate the obstacles you can identify in forehand and also some that will come without warning. And that tool is something you already have.
If you like what you read here, please share and also comment below. I’d appreciate your questions and comments.
Plan Structure Results
2015 is here now. Are you prepared for what’s coming?
What’s Your plan?
How have You structured the year to come?
What are the results that you are expecting?
If you don’t know where you are, how can you know where to go?
It is vital for your business to set up goals for both the ner future and what’s going to happened over time. If you don’t do that, then you have great problems with laying out a strategi on how to grow and expand. You might have great plans and actions, but if you are unlucky, they won’t help you. The problem is, they might even harm your business in the long run.
What you need to do is to take a good look in to your business and analyze where you are. It’s not to determent if you are doing well or not. It is to understand where you are. Both in your economy and product or services you provide.
When that’s done, look at your end goal. Compare and see what’s missing och if you are doing things that you didn’t plan for in the beginning. If you don’t have that end goal, now is the time to set one up.
Just to simplify what I’m talking about. Imagine you are in a very big and dark room. If I provide you with a map, showing where you can find the exit, will you find it? Perhaps with some luck you will, but if you don’t know where you are, how can you tell where to go? But if I also show you where you are on the map, then it will be much easier for you to find the exit. Right?
So what I’m saying here. It’s great everybody talks about setting up goals for the year to come, but almost none are talking about identifying where you are. I urge you to do that now. Find out where you and your business are and then compare it to your end goal. From that you can create a plan for 2015.
Do that now, and I’m positive that your business will grow during 2015.
Happy New Year To All Of You
If you need some more assistance and a community that will help you, then consider to look in to JV FOCUS
This is part two in my guide on how to use AWeber. If you haven’t read part 1 yet, click here to read it.
Let’s continue to go through how to use AWeber and make it work at it best for you.
You’ll then be automatically taken to a section that allows you to apply your company branding. Before we explore the branding options let’s look at what’s happening during your set-up process.
At this point you’ll notice at the bottom of the page that you’ve completed a certain percentage of your set-up tasks. Based on the example in the image above 34% has been completed at this point. While you have step by step guidance in this report, you can also view one of AWeber’s videos and the link will be at the bottom of the screen (see image above).
AWeber allows you to customize the pages that will be shown to your subscribers using your own logo/branding artwork. When you click on the dark box with the text “Please Upload Your Logo” a dialogue box will open up that easily allows you to upload your image.
Social media is of course a standard part of any progressive marketing initiative today and AWeber makes it easy for you to use social media to help boost your email marketing campaign. You can connect AWeber to your social media profiles on Twitter and Facebook.
By allowing AWeber to access your profiles on these social networks, AWeber will automatically post updates (as your profile) whenever you broadcast a message to your subscribers. We’ll learn about broadcasting a little later on.
One of the benefits of a using AWeber to facilitate your email communications with leads and customers is that it enables you to build a list of people who are interested in your information. How this is achieved is by requiring new subscribers to take an active step to confirm their registration on your list. This is called a “double opt-in.”
It’s a double opt-in because your subscribers have to indicate twice that they are interested in joining your list – first when they submit their information through your web form and second when they receive your “confirmation message.”
At the top of the page you’ll see “Your Confirmation Message” this is the work screen that allows you to create the email that will be sent to your subscribers after they complete a web form that opts them into your list (we’ll talk about web forms later).
Your subscribers will receive in their inbox and email from you that says “Confirm your Subscription.” You can edit that subject heading to something more creative or enticing if you wish.
Click on the dark “Edit Subject” box to edit the email subject area.
Determining what to say in the first paragraph of your first email to subscribers on your list can be a daunting task especially when dealing with a topic that is not about your niche but about the tool AWeber. Not to worry – AWeber provides you with an opening introduction paragraph that can be edited – see below:
We received your request for information from the [your list/company name] group. Before we begin sending you the information you requested, we want to be certain we have your permission.
Below this opening paragraph AWeber will provide the link that must be clicked in order for the subscriber to be confirmed. It’s not necessary to edit that section.
At the end of this email you can insert a signature that might include your name, your company name and a tagline – or really anything you choose as a closing.
AWeber also gives you the option of having your subscribers directed to the URL/website of your choice. If subscribers have been promised a gift (e.g. a free guide or tips sheet, etc.) you can provide the download link in the “Success Page” URL field.
At this point your list has now been set-up on AWeber. Your next step is to create the web form that will allow visitors to your website to easily give you their contact information (ideally name and email address).
Part 3 will come soon. Make sure to bookmark this page and share it on FB to your friends.