One of the reasons why so many people are able to operate successful businesses online is due to the availability of useful online tools that do a tremendous job of automating certain business processes – like customer relations. Keeping in touch with customers and leads is a critical task when running a business and leading email marketing service AWeber functions like a mini-customer-service relations army!
From capturing names and email addresses to providing professional quality newsletter templates, AWeber makes the smallest of companies look like the largest with automation that can be customized to reflect the uniqueness of your business and your customers.
This guide will show you how to get started with AWeber and to initialize your own customer relations strategy using email.
What is AWeber?
AWeber is a software program that automates the process of collecting customer lead information and communicating with those leads to support increased sales. Access to this software is made possible through a subscription that you can purchase on a monthly, quarterly or yearly basis. Prices start at $19 per month and increase based on the size of your list.
The Benefits of AWeber
Think about the work that would be involved if you did not have an automated service like AWeber to manage your communications with leads and customers. You’d have to manually record the names of anyone who was interested in your business.
You then would have to collect all the names from your contact form database (or slips of paper!) and draft a letter to each to thank them for showing interest in your product or service. You’d then have to figure out the timing for contacting each person for a follow up as that would depend on when they signed up for more information.
Placing Profit Centers In Your Free Report
Free reports are hot items today among Internet marketers. Most of the very savvy ones have discovered just how valuable a free report can be and how it can serve to help build those all-important opt-in lists. Free reports do help to build opt-in lists, that’s true, but they can serve other purposes as well.
A good free report is something that your average, garden-variety Internet surfer actually seeks out all by himself. You never have to beg people into taking free stuff. When a surfer is looking for information on any given topic, the first thing they usually look for are free reports on the subject. People do pay for information but only after they have gotten the free information first and are looking for more specific and detailed information. One thing that you can absolutely count on, though, is that people will download and read free reports if they are interested in the topic of the report. That’s a given.
So, the next question is how do you get the most mileage out of a free report? After all, that ‘free’ report is only free to the people who download it. It sure isn’t free for you, the marketer. You have spent time, effort and energy writing it yourself or you have paid a ghostwriter to write it for you so you need to get something back, right? Yes, you do need to get something back and that’s what we are going to talk about.
The first, and maybe the most important thing you get, is the name and email address of the person who downloads your free report. That is usually the main object of producing a free report, after all, but you benefits don’t have to stop there. There are other ways to profit.
In a free report, you can strategically place advertisements for your affiliate products or even for your own products. Now… the free report cannot be a blatant advertisement… hat is just not acceptable but that doesn’t mean that you can’t place links to products or services that you will make a profit on, does it?
You do need to use good judgment and possibly some restraint in placing links to products and services that you can profit from. Remember that the people who have downloaded your free report didn’t expect nor want to get yet another advertisement. They intended to get information and information should stay the main focus in your free report.
You can add links to products and services that you make a profit on but only within the context of the information being supplied to the reader. For example: if within your report you are discussing the importance of providing a dog house for a dog, you can include a link to a dog house product that you will make a profit on. What you can’t do is expound on the virtues of the dog house that you will make a profit on. In other words…you can’t advertise it.
Another way that you can make your free report even more valuable to you is to sell advertising space in it to other Internet marketers.
Paid advertising needs to look like paid advertising, however. It should not be disguised to look as though it is a product that you are specifically recommending in your free report. It really isn’t surprising that people expect to see advertisements. It’s true. You really expect to see advertising, don’t you? Others expect to see it as well and it will not aggravate those who download a free report if the advertisements look exactly like what they are…advertisements.
The amount you can charge for advertising space in a free report varies with the report and the size of the circulation it will achieve. A long report can generate a larger advertising charge than a short report. A report that will be downloaded thousands of times can bear a larger advertising charge than one that will only be downloaded a few hundred times.
Advertisements can be shown as sponsorships. Example: “This free report is sponsored by” just above the advertiser’s logo. This kind of advertising is less annoying to a reader and puts the advertiser in a better light than just an advertisement.
Remember, however, to hold your advertisements down to a very reasonable number… even if you list them as sponsorships. Too many advertisements make a free report appear to be nothing more than a cheesy way to slip advertising in disguised as something other than what it is…and people really hate that.
There is even one more way in which you can profit from a free report. You can provide a capture method so that you can collect the names and email addresses of those who have not yet downloaded your free report.
You can give your free report a viral quality.
For example: You can use a quiz in your free report and have the answers posted on your website. Quizzes are by nature viral and those who download your free report will be more likely to pass them along to their friends if there is a quiz included.
Each visitor to your website is a potential customer or, at the very least, a potential member of your opt-in list. Another way to give your free report a viral quality is to include coupons that provide dollars off on a product or service that would be of great value to those who download the report as well as to their friends, family and coworkers. People love coupons!
Each of these techniques to add to your opt-in list or increase your potential for profit from a free report by selling advertising space or strategically placing links to products and services that you profit from or by giving your free report a viral quality is worth your time and effort to investigate and put into action. Free reports are only free to those who download them…they are supposed to make money for you.
How do you work with your’s?
“Bread and Butter of List Building Strategies!”
That is what people say who are walking along and an obstacle comes between them. They release one another’s hand and walk on either side of the obstacle, then rejoin hands and say, “Bread and Butter”. It’s symbolic. Bread and butter belong together.
Another way the term ‘Bread and Butter’ is used is to denote the main substance of an enterprise. “That trick is his ‘Bread and Butter’ trick.” This means that it is the backbone of his act and that he depends on it and relies on it regularly to sustain him.
Both interpretations of the term ‘Bread and Butter’ apply to list building and Internet Marketing. You just can’t have one without the other. You can’t separate the two because they belong together and, likewise; they are the sustaining part of an Internet marketers business.
List building is the first, most important and most constant of all the tasks that Internet marketers engage in. Their lists are their bread and butter and their lists and their businesses belong together. Neither can exist without the other.
You won’t have to wander around the Internet very long before you will find people saying that list building just isn’t important… and that it isn’t even necessary. Don’t you believe one word of that hooey… and that is precisely what it is… hooey!
That is without a doubt the worst Internet marketing advice that is available anywhere on the Internet… and there is lot of useless information out there. There is useless information but the idea of not building a list is just downright dangerous advice to follow. List building isn’t important… it is absolutely vital… it really is your bread and butter. Without a list, you are simply without a business.
The CAN SPAM act of 2003 made is illegal to send bulk marketing emails without the consent of the recipients. That is the law. The penalties for disobeying this law are tough! You can be fined up to $11,000 per unsolicited marketing email that you send!
It wouldn’t take but one to do a lot of damage and if you send hundreds, you’ll never get the fine paid off… at least not in just one lifetime. Do you NEED an opt-in list? YES! Your list is your bread and butter.
Now, let’s discuss ways in which one can go about building that bread and butter opt-in list. There are several ways that have been proven to be very effective list building techniques.
One way to build your bread and butter opt-in list is to write articles and submit them to article banks.
If you weren’t blessed with any writing ability at all or if you simply do not have the time to devote to writing articles, you can have articles written for you by ghostwriters or you can join a PLR site and download articles that will just need some rewriting to prevent them from being identified as duplicate content by search engine spiders. These articles need to be no longer than 300 to 400 words and they need to be keyword rich. Your resource box needs to include your name and a link to your website.
Another proven list building technique is to join and post to blogs and forums that are dedicated to a topic that relates to the products and services that you sell.
You must be careful not to post blatant advertisements on these sites. That’s a big no-no. You will need to post 3 to 5 times each and every week to these sites and you sig tag on your posts needs to be your name and a link to your website.
Exchanging links with websites that sell products and services that are complimentary to but not identical to the products and services that you sell is another way to build your bread and butter list.
Now, some marketers do not believe in link exchanges. They object to the idea of two way traffic and don’t think that a marketer should ever post a link that takes traffic away from his or her website. The key word, however, is TWO way. A link exchange also brings traffic to your website that you might not otherwise ever see and every person who visits your website is a potential customer or, at the very least, a possible addition to that bread and butter opt-in list.
Then there is paid advertising to consider for the purpose of list building.
A PPC (Pay Per Click) campaign is not free, of course, but if your list is greatly increased because of it then it will be money that has been well spent. PPC campaigns are very effective tools for list building… and more especially so if you can give something away for free. People do love ‘free’. Free reports… free utilities… free E-Books… if it’s free, it adds to your bread and butter opt-in list.
A very effective, maybe even the most effective, way to use paid advertising to build your list is to advertise in E-zines that relate to the topic of your website and to the products and services that you sell.
E-zine advertising is very targeted advertising that has proven to be effective as well as cost effective. The people who will see your advertisement are the very people who are most likely to buy the products or services that you sell and to join your opt-in list… and, did I mention that it is cheap? You can usually get an advertisement in an E-zine for $30 or less.
The well established and savvy Internet marketers all know just how important list building is. List building is at the top of their ‘to-do’ list every single day. List building is never considered a side effect… it is the object of their attraction to every enterprise that they consider undertaking. They know that their lists really are their bread and butter. They fully understand that without their lists that they are without a business and you should believe that with all your heart because it is true.