Amazon.com Inc sold its first book in 1995. Today, the e-retailer has millions of products of a wide range. According to a recently conducted survey by Brodeur Partners, the company ranks at No.1 in terms of relevance to consumers. The online retailer’s 2011 revenues totaled $ 48.1B, that’s a 40.6% increase compared to last year revenues.
Amazon.com’s continued growth, year after year, has attracted a large number of affiliates from all across the world. The biggest reason that compels affiliate marketers to join this online retail platform is that it knows its customers (and their buying behavior) extremely well. The browsing and search technology that Amazon uses is one of the most sophisticated in the world.
The retail brand is a one-stop destination for online shoppers because it provides 24/7 access, lists hundreds of thousands of products, features an advanced search technology, provides detailed information about products and offers value-added services to consumers.
It’s America’s ‘most relevant’ retailer today.
Affiliate marketers have a wide variety of products to choose from. By advertising different products on your sites, you can earn as much as 15% in commission. One major benefit of choosing Amazon.com Inc for advertising purposes is that it has a proven track record of higher conversions.
Amazon.com Inc offers affiliate marketers several useful advertising tools. Using these tools is quite easy. You don’t need to be a webmaster or web developer to start utilizing the company’s tools to your benefits. Whether you want to link to a particular Amazon product, create customized widgets or use stylish graphical banners, Amazon.com makes it all simple and pleasurable.
If you rate Amazon.com Inc on the basis of practicality, values, sensory appeal and social appeal, you’ll find it way ahead of other top retail brands like Macy’s, Target, Walmart, Kohl’s, JCPenney and Best Buy.
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